Singapore Airlines Logo Design

Many airlines use symbolism from their country to represent themselves in the air. Singapore's name, "Singapura" is derived from "Singa Pura", meaning "Lion City" in Sanskrit. My logo design is an attempt to connect national symbolism to the airline.

This work was created as part of a graphic design course by Dan Anderson.

Instructor Details:
Create an entirely new design for the business or organization that you choose. The design should consist of a new color pallet, new graphic or icon, and a new style of text.
Sketch hand-drawn ideas for your design. These designs will be scanned and imported into Illustrator for editing.

Things to consider:

• Limit your color pallet to (3) colors
• Don't overwhelm with complicated themes. This is a logo, not a poster.
• Think about what comes to mind when you envision the product. Write down these themes and consider ways to graphically simplify these themes.
• You may use Adobe fonts, but only if you customize them in some way. A major business will not want recognizable stock text.